Films specifically target their audience through branding their films with a genre which specifically entices them to goto the cinema and watch that film.
Through exploring the traditional film audiences in class, we were able to recognise what films we relatively enjoyed.
Some of us goto the cinema purely because one of our favourite actors/actresses is starring in that particular film. Therefore, it has been recognised that most of the Tom Cruise films have been branded with his name and image instead of the film title itself.
Some of us goto the cinema because we are interested in a particular genre, as we are a class of 16-17 year olds a wide variety of genres are available for us to preview. We tend to enjoy action films and rollers, however Romantic Comedies (RomComs) seem to divide the class due to gender. The females in the class tend to watch RomComs, e.g Friends With Benefits features Justin Timberlake who is seen by many as a heart throb, whereas the males in the class are probably only intrigued to RomComs due to the Female actress in that film: Mila Kunis.
On the other hand, Thriller films were enjoyed by the majority of the class. Most thriller films are targetted at a wider audience who enjoy suspence and possibly have an aspect of Crime. Although cinemas usually targed the 13-25 age reange, Thrillers are primarily based around more mature aspects, as their sub-genres show:
- Psychological Thriller
- Action Thriller
- Sci-fi Thriller
Futhermore this wide range of subgenres can apply to a broader audience, hence making the appeal to the Genre much more attractive.
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